Our story
Meet Tiff — Founder of Tiff Wellness Co.
Tiff Wellness Co. is a Dallas-based functional wellness lifestyle brand — connecting movement, nutrition, performance, recovery and everyday living. Not merely a juice company.
"Build a life around what you're capable of, not just what you look like."
Founder Tiffany Cotto is a former professional NBA dancer for the San Antonio Spurs and Oklahoma City Thunder, and a competitive athlete. Years of movement and performance taught her discipline, strength, nutrition and recovery — and shaped a simple belief: fitness means building a lifestyle that lets you feel strong, move confidently and perform at your best.
That experience inspired a brand that unites fitness, nutrition and wellness in an accessible way — fresh, small-batch cold-pressed juice with functional ingredients that complement how she lives and trains. Wellness here extends beyond appearance and the gym: it's how you fuel, how you recover, the habits you keep, and how you show up every day.
Her goal, especially, is empowering women to invest in their capabilities and habits — not just their appearance. The mission: make intentional wellness part of everyday life through thoughtfully crafted products, with both functional and traditional choices.
From a Dallas community event.